Category: Loyalty program
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Cashback for all!
Imagine earning up to 50% cashback on your everyday purchases—without needing to activate deals, hunt for promo codes, or click special links. Sounds too good to be true? Not anymore. Banks now have the power to transform the customer experience by offering a seamless cashback solution that rewards customers automatically—whether they shop with major global…
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How Banks Can Leverage Cashback and Rewards Programs for Cross-Promotion of Financial Products
In an increasingly competitive financial landscape, banks are continually searching for ways to enhance customer engagement, deepen loyalty, and increase the adoption of their services. One powerful yet often underutilised tool at their disposal is cashback and rewards programs. By integrating these programs with cross-promotion strategies, banks can not only incentivise spending but also drive…
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Kaching vs. Klarna: Elevating Cashback from Affiliate Models to Seamless Banking Integration
Klarna, a trailblazer in the “buy now, pay later” (BNPL) sector, has expanded its offerings with an affiliate cashback program, rewarding users for shopping with its partner merchants. We commend Klarna for investing in cashback and making it more exciting, with collaborations like the one with Shaquille O’Neal adding a unique touch. While the program…
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The difference between old school affiliate marketing and seamless cashback, from a bank perspective
The future of affiliate marketing In today’s highly competitive digital landscape, banks are constantly exploring innovative ways to enhance their value proposition and provide customers with more value. One such avenue that financial institutions are exploring is affiliate marketing. While traditional affiliate marketing has been around for years, the future of this marketing strategy lies…
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How cashback incentives encourage financial responsibility
Financial incentives In today’s consumer-driven society, it can be challenging to maintain financial responsibility. With so many tempting offers and the constant bombardment of advertisements, it’s easy to get swept up in impulsive spending and lose sight of our financial goals. However, cashback incentives have emerged as a powerful tool for promoting responsible spending and…
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Unleashing the Power of Cashback Services to Drive Usage for Bank Loyalty Programs
Driving customer usage with cashback incentives Cashback services have become increasingly popular in recent years, offering consumers the opportunity to earn cashback for their everyday purchases. While these services initially gained traction in the retail industry, they have now found their way into the world of banking, presenting a unique opportunity for CEOs and CMOs…
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